Article 2 research
Narrative
Construction: A look back on how in 3 years there was a change
in the way the burgers are made.
Serious, in-depth, well spread into different sections.
Treatment:
I feel the subject was treated seriously because
it involves a big well know company and the general health of the public.
Quality
and depth of subject matter: this long article includes a lot of
information on how the change is made, why the change is made, their important
factors so I think the article was given a lot of good in depth information.
The role
of the presenter/interviewer: Interviewer
The
interviewee as a character in the story: The key character
in the story is Marion Gross because she is a chief supply chain officer for
McDonald's, and she thought up of the idea and wanted to enforce it.
Technical
Elements, camerawork, use of sound or music, editing: There is constantly upbeat music in the background unless a video
with sound is shown. Interview includes over the shoulder shots, medium shots
and close ups. The video includes references to things which makes the video
very informative.
The
reports’ cultural context: The report is targeted to Americans
because that is where the change is happening, and they might be interested to
want to do try it. Also targeted to everyone around the world who has a
McDondal’s close to them so they can look forward to when the change happens in
their hometown.
The
intentions of the presenter’s telling of the story: The intention is to show people that McDonald’s is changing their ways
for customer satisfaction.
Where: United States
When: Spring 2018
Why: To attract more customers, to better compete with rivals
What: McDonald’s went from frozen beef to fresh beef
Who: Marion Gross, chief supply chain officer for McDonald's in North
America
How: By changing frozen beef to fresh
beef
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